01
Fieldnote
Your team’s second brain.
Space Grotesk + Inter
Engineered with a wink. SaaS, devtools and fintech.
Brand colors & fonts for SaaS & Startups
Software brands live in interfaces. Your palette has to scale into buttons, charts, dark mode and dozens of UI states, not just a logo.
Generate a saas startup brand kit
Free · no sign-up · tuned for saas & startups
01
Three starting points
Generated for saas & startups and checked for accessibility. Open one to make it yours.
02
Loopwise
Automate the busywork.
Sora + Manrope
Crisp geometric confidence for startups and product brands.
03
Northstar Analytics
Know what moves the needle.
Schibsted Grotesk + Inter
Newsroom-born grotesque with editorial bite. Media, SaaS and consultancies.
02
Choosing a brand for your saas startup
Color
Indigos, violets and teals are popular for a reason: they’re calm, modern and render well on screens. Differentiate with an unexpected accent, and use the tonal scales here as your UI ramp for hovers, borders and backgrounds.
Typography
Geometric and grotesque sans-serifs feel precise and current. Choose a body font designed for screens with clear distinctions between I, l and 1.
Common mistake
A brand color that only works in one lightness breaks in dark mode. Make sure your primary has usable light and dark shades.
Your saas startup brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.