01
Hale & Whitmore
Counsel you can count on.
Source Serif 4 + Source Sans 3
An Adobe-designed matched pair. Legal, healthcare and professional services.
Brand colors & fonts for Law Firms
Clients choose a law firm when something important is at stake. Your brand needs to signal competence, discretion and stability before anyone reads a word.
Generate a law firm brand kit
Free · no sign-up · tuned for law firms
01
Three starting points
Generated for law firms and checked for accessibility. Open one to make it yours.
02
Northgate Legal
Clear advice, firmly given.
IBM Plex Serif + IBM Plex Sans
Rational, engineered and dependable. Finance, legal and B2B.
03
Ashford Partners
Advocates since day one.
Libre Baskerville + Karla
Bookish and trustworthy. Great for authors, coaches and consultancies.
02
Choosing a brand for your law firm
Color
Deep navy, ink blue and forest green convey authority and calm. Add a restrained metallic-feeling accent (muted gold or bronze) for distinction, and keep large areas neutral and generous with white space.
Typography
A refined serif carries tradition and credibility; a neutral sans keeps practice-area pages easy to scan. Avoid anything quirky. Trust is built on restraint.
Common mistake
Bright, saturated colors and trendy display fonts can undercut seriousness. Save personality for your photography and writing.
Your law firm brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.