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Ledgerline
Numbers, made simple.
Public Sans + Public Sans
Government-grade neutrality and clarity. Nonprofits, civic and finance.
Brand colors & fonts for Accounting & Finance
Financial brands live or die on trust and clarity. People want to feel their money is in careful, organised hands.
Generate a accounting firm brand kit
Free · no sign-up · tuned for accounting & finance
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Three starting points
Generated for accounting & finance and checked for accessibility. Open one to make it yours.
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Brightwater CPA
Your books, beautifully balanced.
Merriweather + Merriweather Sans
Highly legible screen serif with its native sans. Accounting, advisory and education.
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Summit Advisory
Plan today. Grow tomorrow.
IBM Plex Serif + IBM Plex Sans
Rational, engineered and dependable. Finance, legal and B2B.
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Choosing a brand for your accounting firm
Color
Blues and teals are the sector’s trust shorthand; a confident green nods to growth. Differentiate with a bolder accent than competitors use, but keep it for highlights such as key figures and calls to action.
Typography
Highly legible fonts with clear numerals matter more here than anywhere. Check that your body font’s 1, 7 and 0 are unmistakable in tables and invoices.
Common mistake
Using red as a brand color can subconsciously signal losses and overdue balances. Keep red strictly for warnings.
Your accounting firm brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.