Brand colors & fonts for Dental & Medical Clinics

Patients often arrive anxious. A healthcare brand should feel calm, clean and competent, and must be accessible to everyone, including older patients and people with low vision.

Generate a medical clinic brand kit Free · no sign-up · tuned for dental & medical clinics
01

Three starting points

Generated for dental & medical clinics and checked for accessibility. Open one to make it yours.

01 Harbor Dental Gentle care, confident smiles.

Red Hat Display + Red Hat Text

A purpose-built display and text duo. Polished, open and easy on the eyes.

02 Wellspring Clinic Care that listens.

Public Sans + Public Sans

Government-grade neutrality and clarity. Nonprofits, civic and finance.

03 Brightside Family Health Healthy starts here.

Source Serif 4 + Source Sans 3

An Adobe-designed matched pair. Legal, healthcare and professional services.

02

Choosing a brand for your medical clinic

Color

Teals, soft blues and fresh greens feel hygienic and reassuring. Warm the palette with a friendly accent to avoid a sterile, hospital feel.

Typography

Prioritise legibility: open sans-serifs with generous sizes. Your website and forms should comfortably exceed WCAG AA contrast.

Common mistake

Red can signal emergency or blood. Reserve it for genuine alerts.

Your medical clinic brand checklist

  • One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
  • Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
  • A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
  • Two fonts, no more. One with personality for headings, one built for reading.
  • A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.
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