Brand colors & fonts for Pet Care & Grooming
Pet brands get to be joyful. Owners want to feel their furry family member will be loved, not just handled.
Three starting points
Generated for pet care & grooming and checked for accessibility. Open one to make it yours.
Caprasimo + Figtree
Plump, groovy display serif with retro warmth. Cafés, candles and bakeries.
Bricolage Grotesque + Figtree
Quirky, human grotesque. Approachable without feeling childish.
Choosing a brand for your pet care business
Playful, saturated colors work well: tangerine, teal, sunny yellow, berry. Anchor them with one deeper tone for text so the brand stays trustworthy as well as fun.
Rounded, bouncy fonts feel friendly and approachable; keep a highly readable body font for booking details and prices.
Using every bright color at once. Pick one hero color and let the others play supporting roles.
Your pet care business brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.