Brand colors & fonts for Childcare & Education
Childcare and education brands speak to two audiences at once: children who want fun and parents who want safety and care.
Three starting points
Generated for childcare & education and checked for accessibility. Open one to make it yours.
Lexend + Lexend
A superfamily designed for reading proficiency. EdTech and AI products.
Quicksand + Mulish
Soft rounded strokes over a calm sans. Wellness, childcare and community.
Choosing a brand for your childcare center
Cheerful primaries feel playful to children; soften them slightly so parents read quality rather than chaos. A calm anchor color (navy, teal or plum) adds reassurance.
Highly legible rounded fonts are friendly for kids and accessible for early readers. Lexend was designed specifically to improve reading proficiency.
Rainbow overload looks cheap. Three playful colors, used consistently, look intentional.
Your childcare center brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.