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Atelier Nine
Made to be worn, often.
Brand colors & fonts for Fashion & Apparel
Fashion brands are defined by point of view. Your identity has to hold its own next to ever-changing collections and campaign imagery.
Generate a fashion label brand kit
Free · no sign-up · tuned for fashion & apparel
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Three starting points
Generated for fashion & apparel and checked for accessibility. Open one to make it yours.
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Common Hours
Everyday uniform.
Syne + Inter
Wide, expressive display for studios, agencies and creators.
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Wildcard Supply
Loud by design.
Archivo Black + Archivo
Heavy, poster-ready impact for retail, fitness and streetwear.
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Choosing a brand for your fashion label
Color
A strong black-and-white base gives collections room to change each season. Add one ownable signature color for packaging, tags and tissue paper.
Typography
Couture serifs read luxury; wide or heavy grotesques read streetwear. Choose deliberately, since the wordmark will appear on labels, bags and hangtags.
Common mistake
A trendy palette dates quickly. Keep your core brand timeless and express trends in seasonal campaigns.
Your fashion label brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.