Brand colors & fonts for Creative Agencies & Studios

An agency’s own brand is its portfolio piece. It should feel confident enough to step back and let the work shine.

Generate a creative agency brand kit Free · no sign-up · tuned for creative agencies & studios
01

Three starting points

Generated for creative agencies & studios and checked for accessibility. Open one to make it yours.

01 Studio Atlas Ideas with edges.

Syne + Inter

Wide, expressive display for studios, agencies and creators.

02 Half Moon Creative Brands people remember.

Instrument Serif + Instrument Sans

A condensed contemporary serif with its native sans. Studio-grade restraint.

03 Common Thread Design that works hard.

Bricolage Grotesque + Figtree

Quirky, human grotesque. Approachable without feeling childish.

02

Choosing a brand for your creative agency

Color

Near-black and off-white with one unexpected, saturated accent is a timeless studio formula. The accent becomes your signature on case studies, decks and social.

Typography

Expressive display faces show taste and point of view; pair them with a neutral sans so case studies remain easy to read.

Common mistake

A busy, colorful brand competes with client work in your portfolio. Restraint reads as confidence.

Your creative agency brand checklist

  • One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
  • Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
  • A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
  • Two fonts, no more. One with personality for headings, one built for reading.
  • A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.
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