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Still Water Yoga
Breathe. Move. Return.
Quicksand + Mulish
Soft rounded strokes over a calm sans. Wellness, childcare and community.
Brand colors & fonts for Wellness & Yoga
Wellness brands promise calm. Every touchpoint, from the class schedule to the waiver form, should lower someone’s heart rate.
Generate a wellness studio brand kit
Free · no sign-up · tuned for wellness & yoga
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Three starting points
Generated for wellness & yoga and checked for accessibility. Open one to make it yours.
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Sage & Stone
Wellness for real life.
Lora + Nunito Sans
Gentle calligraphic serif for wellness, food and family brands.
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Open Field Studio
Room to grow.
Marcellus + Mulish
Flared classical letterforms with spa-like calm. Beauty, bridal and wellness.
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Choosing a brand for your wellness studio
Color
Sage, eucalyptus, sand and clay feel natural and grounding. Keep saturation low and lean on a warm off-white background. One deeper tone (forest, olive or slate) gives text and buttons enough weight.
Typography
Soft rounded sans-serifs and gentle serifs feel welcoming. Generous line spacing in your body text mirrors the spaciousness you want people to feel.
Common mistake
Very light, low-contrast palettes look serene in a mood board but fail on phone screens outdoors. Check every text color.
Your wellness studio brand checklist
- One primary color, used everywhere. Website, signage, social and packaging should all lead with it.
- Text that passes WCAG AA (4.5:1). Use the text-safe shade of your brand color for links and small text.
- A logo that works in one color. You’ll need it for stamps, embroidery, vinyl and fax-quality prints.
- Two fonts, no more. One with personality for headings, one built for reading.
- A written brand guide. Exact color codes and fonts, shared with anyone who designs for you.